Eliya The Label is a boutique fashion label synonymous with ornate, ethereal, yet affordable luxury. Founded in 2016 by the formidable Louise Elia, the brand is recognised by its signature forms and architectural silhouettes which are masterfully designed in Melbourne, Australia, with meticulous attention to detail. Blending skilful fashion artistry with contemporary, elegant style, Eliya’s collections embody all that is feminine and chic. 

Boasting sell-out pieces from the day the brand launched, Eliya the Label has become an international household name, quietly amassing hundreds of thousands of fans worldwide and is stocked in over 60 boutiques across Australia, US, Canada, Middle East, Asia, Europe and Africa. The brand has also charmed celebrities and their stylists alike, with designs proudly showcased by Kelly Rowland, Lilly Ghalichi, Rebecca Judd, Sophie Monk, Danni Minogue and many other international style icons.  


As an agenda setting for luxe occasion-wear, Eliya’s achievements were recognised in 2019 when the brand’s CEO/Founder received the prestigious award, ‘Melbourne Young Entrepreneur of the Year’ in the Fashion Design category.  Soon after, Louise was also recognised as one of ‘Australia's Top 100 Digital Entrepreneurs’ and listed on ‘Australia's Young Entrepreneur of the Year Top 100 List’ in both 2019 and 2020. 

Empowering women through fashion is a key motivator for the brand. Each collection is meticulously designed with a well defined focus on detail and quality. Wearing an Eliya piece gives women the confidence needed to reflect the best version of themselves to the world and showcase their individuality through inimitable style. 

Every season, Eliya fans look forward to collections rich in innovative fabrics, exquisite craftmanship and daring details. Synonymous with style, confident in nature, each piece allows you to step up and stand out with style.


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We aren't just a brand, we are a community of like-minded females who are here to empower each other. See what we get up to behind-the-scenes and get inspired by customers around the world who are stepping out with confidence and flare in ELIYA THE LABEL.